Messaging training

Through a combination of in-person workshops and theory sessions, our program teaches you how to craft effective messaging that resonates with your target audience. We’ll also provide strategies for engaging with potential customers and closing deals.

During the training we challenge you to sharpen your story, and boil it down to the what’s most important for your audience.

We discuss how to approach media and how to sustain good relations with journalists and other stakeholders.

Press release creation & distribution

Based on the messaging training we create a press release, to help you gain exposure and reach a wider audience.

Once your press release is written, it is important to distribute it to the right outlets and audiences. This involves sending it to relevant journalists and media outlets, as well as posting it on your website or social media channels.

With careful planning and execution, a press release can be a powerful tool to help promote your business or organization.

Interview preparations

So you’ve crafted your story, created a press release and are ready for the world to hear all about your company. But be careful, you only get one opportunity to make a good first impression!

We know the Dutch and international media landscape, and will make sure your story lands in the right mailboxes. When we receive interview requests, we’ll prepare you by practicing the actual interviews and providing background information on journalists and media outlets.