Mimaki Engineering Co., Ltd. is a Japanese company that specializes in the manufacturing of wide-format inkjet printers, cutting plotters, 3D printers, and related software and consumables. They are well-known for their innovative printing technologies. Mimaki offers a wide range of printing and cutting solutions for various applications, including signage, graphics, textile printing, industrial printing, and 3D printing. Their product portfolio includes large-format printers, UV flatbed printers, eco-solvent printers, dye-sublimation printers, cutting plotters, and more.
LDJ Case
Branding Brilliance
Mimaki
CHALLENGE
It is LDJ’s mission to grow Mimaki’s online community while significantly increasing Mimaki’s market share in Europe
STRATEGY AND INSIGHT
In our research we saw that Mimaki had a lot to offer to their perspective clients, but the current (content) strategy was very product orientated, not focused on user friendliness and it did not show what was in it for the consumer. Our first assignment was to change this and position Mimaki as an open and innovation-based company with high quality standards that businesses are able to benefit from.
We developed a (paid) marketing and social media strategy and created valuable (local) content that drove new leads for Mimaki Europe. Together with Mimaki we created landing pages that are designed to convert incoming traffic into valuable leads and business opportunities.
The Results
Our engaging content in combination with social media ads attracted new followers and visitors to all Mimaki platforms. This resulted in a massive lead growth through online channels of 618%.
20
Online community growth
618
Growth in online lead generation
76
Improvement of avg. cost per lead
45
Increase of website traffic
