Objective

By installing the AEDs, EVBox wants to show that charging points in the public domain have a greater social value than simply charging electric cars. With this action, EVBox wants to increase support in society for charging solutions in the street. But more importantly still: AEDs save lives. There is a shortage of AEDs in public places and the devices need to be easily accessible. So this is an ideal match with charging points for electric vehicles. For EVBox, this partnership was of course a great opportunity to seek the help of Lubbers De Jong for the advertising.

Approach

Our approach was both strategic and executive. We discussed the strategy and communication framework with the stakeholders concerned, the municipality of Delft, the City AED foundation and energy provider Engie. In order to generate as much press coverage as possible, Lubbers De Jong used media pitches. We offered the story to various media on an exclusive basis before the press release was sent out on the day of the unveiling. Because a good image can play a decisive role in media success, a professional photographer immortalised the unveiling. The photos could be used freely by the press.

Result

The launch of AEDs on charging points ultimately attracted a lot of attention. De TelegraafAlgemeen DagbladTrouwOmroep West and trade journals Skipr and Nationale Zorggids wrote about the innovative life-saving charging points. The message was also published on various patient platforms. In addition to the advertising success, the coverage also had a big impact within EVBox. Councillors from other municipalities (including Zoetermeer and De Bilt) want to follow Delft and are discussing the possibility of fitting charging stations with AEDs in the media. The organisation is taking part in tenders with many municipalities, while policy makers themselves are also contacting EVBox. In this way, the idea of making AEDs more easily accessible has grown into an important USP when making mobility more sustainable.