LDJ Case

Bridging the Gap


Humanoids is an independent agency that trains developers and UX designers themselves. In a tight job market, this is a highly successful business model. By developing a communication strategy, we help them to better convey this story to the outside world


The demand for developers and designers is high. At the same time, there is a significant gap between what is taught in studies and what is required in practice. Humanoids addresses this problem by training their own highly educated individuals. However, clients often seek candidates with more work experience. How do you alleviate their doubts?


Position Humanoids as an appealing choice for companies for whom technology is vital but not their core focus, through content and PR.

To develop a comprehensive communication strategy, we conducted multiple sessions with Humanoids to dissect their company vision. Additionally, we analyzed competitors, the market, and their own channels

Based on our observations, we have written the Humanoids manifesto and message house. This laid the foundation for the strategy. Ultimately, a strategy was formulated that is a well-balanced mix of paid, earned, owned, and social content, highlighting the strengths of Humanoids and providing evidence for their innovative business model

“LDJ is a great party to work with. They truly understood the way we wanted to go as a company and completely nailed it!”

Other publications

The Results

After completing the communication strategy, we started working with Humanoids on a retainer basis. In the first few months, this resulted in several media appearances and a positioning on a new topic (the accessibility of websites and apps). This included a media appearance by Robbin Habermehl on BNR Nieuwsradio, discussing the high demand for IT developers. Give a listen to it here:

Wondering about the possibilities?

Feel free to contact us at your convenience, and we will be happy to assist you further.