Bridging the Gap
The demand for developers and designers is high. At the same time, there is a significant gap between what is taught in studies and what is required in practice. Humanoids addresses this problem by training their own highly educated individuals. However, clients often seek candidates with more work experience. How do you alleviate their doubts?
STRATEGY AND INSIGHT
Position Humanoids as an appealing choice for companies for whom technology is vital but not their core focus, through content and PR.
To develop a comprehensive communication strategy, we conducted multiple sessions with Humanoids to dissect their company vision. Additionally, we analyzed competitors, the market, and their own channels
Based on our observations, we have written the Humanoids manifesto and message house. This laid the foundation for the strategy. Ultimately, a strategy was formulated that is a well-balanced mix of paid, earned, owned, and social content, highlighting the strengths of Humanoids and providing evidence for their innovative business model
After completing the communication strategy, we started working with Humanoids on a retainer basis. In the first few months, this resulted in several media appearances and a positioning on a new topic (the accessibility of websites and apps). This included a media appearance by Robbin Habermehl on BNR Nieuwsradio, discussing the high demand for IT developers. Give a listen to it here: